CI&BI

CI & BI

To make trustworthy products for customers, Star Flooring goes through various tests and processes for credibility.
We try our best to accurately reflect your requests.

Corporate Mark

The Star Corporate Mark makes use of a system of visual expressions that gives off friendliness and credibility in the overall shape and color. It aims to effectively deliver Star’s vision: to become a leader in the industry through leading creation of value added.

What is the Corporate Mark?

The Star Corporate Mark began in order to build Star Flooring’s corporate identity and visualize its vision.The corporate mark will become the center for the organizations and staff of the corporation and its branches across the nation. To quickly and easily communicate the brand value of Star Korea, and to improve our external publicity, we developed the default mark in English, and the Korean version includes no symbols but only in logo type, so that it can be applied optimally to wherever needed.The star symbol, created with many intersecting concentric circles, represents resolute will, including the possibility to reach infinity, and embracing everything.

The star in bright red symbolizes the quick swallow that flies towards the future embracing everything. The English logo type of STAR is slanted to represent velocity, and to embody the will to lead the market in this ever-changing era.
The color of STAR, logo type, is black. It embodies a strong image, the will to lead the market with the know-how and technology amassed from years of experience in one field, and the staff’s will to become a leading company by developing future-oriented design and products with customers.

Logo Type

Star Flooring’s logo type uses a system of visual expressions that gives off friendliness and credibility in the overall shape and color. It aims to effectively deliver Star’s vision: to become a leader in the industry through leading creation of value added.

What does the Logo Type mean?

Star Flooring’s logo type appropriately mixes sharpness and curves to come off as soft on the inside but strong on the outside. The gradation of colors emitted from the center of the star red color of the symbol mark represents the will to always try and reach farther.